Take Meituan as an example In April last year Meituan launched the Voucher Festival event upgraded the special group buying to a firstlevel entrance invited leading anchors to attract traffic in the live broadcast room and launched a tens of billions subsidy With slogans such as Limited Time Discount the live broadcast room sells takeout and instore discount coupons to start a lowprice subsidy war for local life Judging from the results it is obviously successful For example on the brand side according to Meituan data during the hour live broadcast of last years first God Voucher Festival more than a hundred brands had an
average weekly growth rate of more than in transaction volume and the Nursing Homes Email List new tea brand Honey Xuebingchengs sales exceeded million Luckin Coffee sold million cups of raw coconut latte Haidilaos sales growth reached and so on At the same time thanks to this live broadcast Meituans takeout orders increased by nearly yearonyear and DAU increased by yearonyear With such achievements its no wonder that Meituan has further named the th of every month as God Voucher Day and made it a fixed action for the platforms live broadcast Even in last years Q financial report it was mentioned that Meituan Waimai has connected
live broadcast commodity coupons with merchant shelf sales Users can purchase other commodities when canceling commodity coupons thereby driving overall merchant sales growth The data shows that on average the writeoff of one live broadcast commodity coupon generates an order transaction volume that is times the value of the commodity coupon In addition to Meituan the results of Douyins continuous efforts in local life cannot be underestimated Public data shows that since Douyin has fully attacked local life covering of Chinese cities and has more than million cooperative stores It should be noted that according to data previously released by Douyin
發表於 2024-4-30 18:58:34
