Things to Consider BEFORE You Start the Competition

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All of the above points should ultimately lead to an increase in traffic to your site and more sales or leads. However, this will only be true if you have thought through the competition and chosen the right type of contest for your site and audience.

Once you have decided to run a competition of your WordPress website don’t just rush ahead into it without a clear plan or strategy. There are some key points to consider before you get started.

What is the Objective of the Competition?
Think carefully about what you want to achieve from running a WordPress competition. Who you are targeting and consequently what type of contest you should run? Do you want to grow your audience, increase your mailing list, promote your products, or something else? Remember, in the long term, you can run more than one WordPress Country Email List competition so just pick one or two objectives for the first contest for your site.

Who is the Target Audience?
You need to identify your target audience if you want your competition to achieve its goals. You want the contest to attract the type of people who are likely to become customers, clients, or subscribers, not people who love competitions but have no interest in your niche.



The prize for your contest is important here. It doesn’t need to be expensive but importantly it does need to resonate with your target audience and be related either to your products or industry. This will help attract the right clientele.

What Type of WordPress Competition Will You Run?
The type of competition you choose to run should help tick the boxes for attracting the right audience and realizing the aims of the contest. Think about the type of competition your target audience will be interested in entering. For example, at the most basic level, photographers, run a photography contest. But if your objective is to collect email address, make sure this is a prerequisite of entering the competition.