Communication Planning Books

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Books on communication planning are essential for every professional who wants to prepare a diagnosis, understand challenges and launch a communication plan in their company.

In this sense, in today's article special data we have brought together some works that provide tips, steps, challenges and communication planning methodologies .

It is important to highlight that there are several communication planning methodologies, from the most traditional to agile .

Integrated Communication means producing the same content for all channels ? Is it just having a plan? Of course!



Therefore, in times of social media, it is necessary to pay close attention to all interface points between the brand and its various stakeholders.

Much more than mere channels, social networks are spaces for exchange, learning and interaction . We need to understand the communication process as a whole, as pointed out in the book by project management specialist, Isabela Pimentel.

Books to learn how to plan communication

There is no point in believing that without planning the results will be effective, this is a myth. By leaving scenario, macro and microenvironment analyzes aside and focusing only on operations and guesswork, the company faces image and reputation risks.

Therefore, every leader and communication professional needs to know the basic premises and principles of planning and these works will help us daily! How about meeting?


Deepen your knowledge of communication planning books with our special educational trail , containing 8 works, infographics and videos.
Books on Communication Planning
Business Communication | Institutional Communication (Gaudencio Torquato, 1986)

Starting from a  systemic view of  business/institutional communication and planning, the author demonstrates that communication exerts extraordinary power for the balance, development and expansion of companies.

Therefore, in this book, communication is considered as an integrated action of means, forms, resources, strategies, channels and intentions.

So, let's recommend some more essential works for your reading and updating your communication planning , ok?

I heard - integrated communication as an antidote  (Isabela Pimentel, 2022)
When a company does not invest in so-called communication with employees (formerly internal communication), it becomes vulnerable to contagion chains of rumors, which originate as small noises, grow, multiply and spread throughout the company .