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HubSpot - a tool supporting business in many areas: marketing, sales, customer service. It allows you to carefully monitor the behavior of generated leads, heating them up in many ways. It is useful when implementing marketing automation or mailing strategies. It is used, among others, to build landing pages, forms and CTAs . It is an excellent software that consolidates many solutions in one place.
Kissmetrics – an analytics-driven tool to help you make better marketing decisions. In many aspects, it is an alternative to HubSpot, especially interesting for organizations that do not need an extensive solution, but specific analytical software in terms of acquiring leads and keeping recipients' attention.
Brand24 – a tool for monitoring the Internet in search of mentions of your brand, as well as mobile number list products or services offered. It allows you to quickly catch what your customers and competitors are saying about you.
Ahrefs/Semrush – SEO tools useful when positioning a website. They have a number of functions: they allow you to analyze the demand for key phrases, examine cannibalization on the website, and audit the competition in terms of website visibility in the search engine.
Looker Studio (Google Data Studio) – a tool used to visualize data from various sources. It allows you to design views tailored to the individual needs of the marketer, which supports convenient analytics and building clear charts.
See: Advertisement of a car dealership on the Internet - a guide
The choice of specific tools depends on how you build your marketing and what you want to achieve. You don't have to use all the solutions - focus on analyzing this data, thanks to which you can build an even better strategy for your brand, products or services.
Also read: Positioning and SXO
What to look for in analytics tools?
Depending on what information you are looking for, you will need to analyze a different set of data. What exactly to look for? Pay special attention to.
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發表於 2023-4-9 16:50:29