You Won't Make These Mistakes Again

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Saw a good example of how you can totally miss the point recently on Critique TV. As you read in one of our previous blogs, influencers have a lot of power in the marketing world these days. In this episode, influencers are asked to test and promote the weirdest things online. Peanut butter is one of those highly regarded products as a beauty product. Various influencers (with at least a few followers) have the audacity to say that putting peanut butter on their face ensures better skin. A well-hidden beauty secret that, of course, has never been proven. The only truth is that influencers get paid to tell it.

Likewise, a generic energy drink that was just mislabeled was to switzerland phone number list uted in a video as an extremely strong energy drink from Thailand. All this is for the internet celebrity's pocket money of three thousand euros. Even more discerning audience sites have said the incident has dealt a major blow to the influencer's image. That's not the only effect. Fueled by research like this, consumers and potential customers are becoming increasingly picky about what they see online. Is the information correct? What is the underlying purpose of this video? So make sure you write a good story with a clear strategy behind it. Don't just go for quick wins, look through this content to see what you want in the future.



Can you say this with dry eyes? Will you still stand by this message five years from now? Can you really sell what you're advertising online? We introduce you to trends and developments in video marketing. For completeness, we've listed for you the most common mistakes in video marketing: Reaching everyone? That will never work! So define your target group and think ahead of time what your target group is waiting for. Spread information? bad idea! But make a choice. what do you want to say? Are you after awareness (brand awareness), or are you after as many product downloads or sales as possible (conversion rate). No reference? That was a missed opportunity.