What are the objectives of a Facebook campaign?

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Facebook ads ( or Facebook Ads ) are a great tool to get your message across the platform. We are talking about a social network with 2.5 billion monthly users . With such a large audience, it is understandable why the platform is so attractive to advertisers. Therefore, it is a good idea to be successful and maximize our return on investment (ROI) . However, any strategy has to start by choosing the objectives of a Facebook campaign . That is, why we want to use Facebook ads and what we hope to achieve with them. After all, the campaign objective is the first thing Facebook asks us before creating an ad. The objective of a Facebook campaign is the action we want someone to take after seeing our ad . Therefore, it is the way in which the platform determines who it has to show the ad to . Within the Facebook Ads Manager , there are 11 objectives spanning  three general categories  that simulate the buyer's journey.

These are knowledge, consideration and conversions . With so many options, we know the decision can be difficult to make. That's why we prepared this guide that breaks down the objectives of Facebook campaigns one by one. Shall we start? Read also: EdgeRank: Learn everything about the Facebook algorithm Objectives of a Facebook campaign First section: knowledge or awareness 1. Brand awareness If you already know what we mean by brand awareness , you know that it  Phone Number List  is about people knowing your business in depth. If you are looking to introduce your brand to new audiences, this can be a great option. Facebook will show these ads to members of your target audience who are able to pay attention and remember your ads. Facebook  predicts recall by  surveying users about whether they remember seeing an ad and analyzing their behavior and past interactions with ads. It is important to know that the only objective of these ads is for people to know your brand . We don't have to wait for meaningful engagement or clicks.



However, they are aimed at establishing familiarity with the brand and sparking the interest of your target audience . 2. Reach Reach ads are shown to as many people in your target audience as possible . As long as they stay within the budget limitations you have specified. Additionally, we can specify the specific location we would like the audience to be in , if we want the ad to only reach those who are close to our business. Also, we can choose the frequency of these ads, that is, how many times someone will see the ad. On the one hand, this strategy maximizes the number of people who see your ad . On the other hand, Facebook does not take into account the probability that the user will pay attention to the ad. However, it is a great option for local businesses. See also: 10 Examples of Successful Advertising Campaigns Second section of Facebook campaign objectives: consideration 3. Traffic The traffic goal is to send people from Facebook to any URL we want users to go to.