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Internal communication books

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發表於 2023-10-23 14:02:56 | 顯示全部樓層 |閱讀模式
Internal communication is a major challenge in organizations. Informing has been confused with communicating and in the end, the employee feels lost in the flood of 'information' . It is much more important to focus on effective communication than on 'information', right?

With that in mind, in today's article, we've put together 4 special books to improve your company's internal communication , let's get to know them?  

Deepen your knowledge of popular database communication planning books with our special educational trail , containing 8 works, infographics and videos.
Books to improve internal communication
The first book that we will discover today is the book there is no management without communication , by consultant Daniel Costa, a very experienced professional who has already developed several internal marketing campaigns aimed at engagement in large companies.

In very relaxed language, it brings all the pillars, tips, techniques and motivators for creating an internal communication plan, optimizing exchanges and dialogues between organizations, leaders and employees, also thinking about how this affects management.

Daniel Costa also brings interesting differences such as motivation and engagement , addresses the attention economy and part of the types of campaigns and metrics that can be adopted to measure results as pillars of the data driven culture.



Internal communication pillars and processes
In addition to flows and processes , when thinking about internal communication , another essential Pillar is communication with leaders and senior management, so let's now talk about the book Conscious Communication: What I Communicate When I Comunico , by Mara Behlau and Marisa Barbarian.

The authors discuss how communication problems start small and can cause real crises if they are not managed in time.

Furthermore, the work focuses on how oral and non-verbal communication skills are essential for professionals to develop in the corporate environment. In addition to written communication, it is essential to also think about non-verbal communication , which is why she talks about conscious communication.

The book 'Conscious Communication' is an invitation for us to improve our communication in the professional environment , with all sectors.

In this sense, we will also think, in addition to skills, about how to set up a team and sector. Therefore, the third book we will present is How to implement an internal communication area , written by Consultant and Businessman Paulo Clemen.

In the book, the author takes all the steps to establish, implement and make an internal communication area strategic within an organization and where the area should be positioned in the corporate organizational chart, aligned with the culture.

What is the profile of the responsible professional? How should the internal communications team be constituted?

It also points out how to create appropriate plans and languages ​​to dialogue with different audiences.

Another essential book for professionals who want to improve internal communication, the strength of companies , volume 7, published in 2013, by Aberje.

And finally, let's get to know the book 'Ouvi Dizer': integrated communication as an antidote , by consultant and manager Isabela Pimentel , which addresses flows, processes and mapping of risks and rumors in their initial stages, so that organizations can prevent possible damage and crises caused by them.


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