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Still this is no excuse as you can hire a very low paying developer to do it for you. When defining conversions, don t always focus on the end result but consider the actions that are part of your sales funnel. For example, if you sell expensive jewelry, don t just add sales as a conversion, add add to carts as well. This will help you understand what and it will also give valuable information to AdWords to bring you more targeted traffic. Additionally, if possible, make an extra effort to transfer the conversion value to AdWords especially if you sell products. Knowing the conversion value will help you estimate your profits losses from the campaigns. Does not use ad plugins Ad plugins are a very useful feature in AdWords.

First it helps you as an advertiser to make your ads more attractive, it helps the user get more information about your products or services before clicking on the ad and it forms part of the ad rank calculation , meaning that ad extensions can Saudi Arabia WhatsApp Number List help your ads appear higher in the results. There are many plugins that can be set up for your campaigns or specific ad groups and it s a mistake not to have all plugins available for your campaigns. Picture AdWords is not a set it and forget it tool Despite Google s best efforts to convince people that AdWords is an automated tool that anyone can easily use, that s not exactly the case. AdWords is a great tool with many features that can be automated but since it involves spending money.



The only way to get a higher ROI on every dollar you spend on AdWords is to monitor your campaigns on a daily basis. Things like running A B tests, trying new campaign formats, optimizing ads, reviewing negative keywords, performing competition analysis are just a few of the things on an AdWords professional s to do list. A mistake many people make is to create their campaigns, set their budgets and run them while wanting them to convert. Unfortunately it s not a set it and forget it thing, ppc management is a continuous process that needs knowledge, experience and time to do it successfully. Proper ppc optimization on the other hand, can bring you customers, generate profit and help you grow your business effectively.