EXEMPLES D’OBJECTIFS SMART POUR LE MARKETING WEB

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It is measurable thanks to the percentage defined and achievable by the implementation of conversion optimization strategies. It is relevant because a better conversion rate means more sales, which is the main goal of any e-commerce business. Finally, it is temporal because a precise due date has been set. REDUCE THE CART ABANDONMENT RATE ON OUR WEBSITE TO LESS THAN 30% BY THE END OF 2024 This goal is Specific because it aims to address the problem of cart abandonment. It is measurable thanks to the specific rate defined and achievable with strategies to improve the user experience and remarketing. It is relevant because cart abandonment represents a loss of potential sales. Finally, it is temporal because a deadline has been set. These goals illustrate how SMART can guide growth and optimization efforts in e-commerce.

5.2. SMART GOALS FOR SEO Referencing or SEO (Search Engine Optimization) is key in an online marketing strategy. It is therefore particularly interesting to set SMART objectives to guide your SEO strategy . INCREASE ORGANIC TRAFFIC ON OUR BLOG BY 25% BY THE END OF THE SECOND HALF OF 2024 This objective is Specific, because it targets the blog's organic traffic. It is measurable thanks to the desired Phone Number List  percentage increase. It is achievable, with a good content and SEO optimization strategy. It’s relevant because more organic traffic means more visibility and potentially more conversions. Finally, it is temporal, because there is a specific deadline. REACH THE TOP THREE POSITIONS ON GOOGLE FOR 20 OF OUR TOP KEYWORDS BY THE END OF 2024 It is a specific objective because it mentions the rank to be achieved on Google and identifies the keywords concerned.



It is measurable because the rank on Google is quantifiable. It is achievable with a well-thought-out SEO strategy. It is relevant because ranking higher on Google improves visibility and can increase traffic and conversions. Finally, it is temporal because a deadline has been set. Setting SMART goals for your SEO can help guide your SEO efforts and measure your progress more effectively. This will put you in a better position to optimize your site, improve your search engine ranking, which will allow you to achieve your sales goals. 5.3.owerful tool for reaching your target audience online. As with any marketing strategy, defining SMART objectives for your Google Ads campaigns allows you to measure their success and, above all, to make the necessary adjustments. INCREASE THE CLICK-THROUGH RATE (CTR) OF OUR GOOGLE ADS BY 15% BY NEXT MONTH. This is a specific objective because it aims specifically to increase the click-through rate of your ads. It is measurable thanks to the desired percentage increase.