Efficiency in business communication

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If we receive more communications within the company, will we be more satisfied and feel better informed? This is one of the challenges of business communication.

The reality is no! In the middle  spam data of 2023, we are still confusing informing with communicating! And prioritizing quantity over strategic content that generates dialogue between organizations and their stakeholders!

In this sense, even with the flood of information that employees receive daily, the dreaded rumors and noise still reign.

According to data from the Internal Communication Trends Survey (2022), carried out by Aberje , they indicate that among the biggest challenges in the post-pandemic sector are engaging managers as communicators (70%); improve the employee experience (58%) and manage information overload (55%).



Importance of efficiency in communication
Thus, with the advent and popularization of social networks, it is very difficult to believe that there is still only 'internal' communication, when each employee has in their hands a mobile device with full-time access to the internet.

So, how, after all, do you have excellent communication with teams?

We are always connected to the company, especially with post-pandemic remote work. And what does this change?

One of the main changes is that employees do not expect to receive ready-made content that has no direct relationship with their daily lives and does not provide a relevant message.

And how do you react when you read a newspaper full of messages, only focused on the company's top brass?

To create campaigns that really engage, you need to touch people's hearts , not just with texts and images, but with videos and resources like storytelling.

How to put together an efficient communication plan?
Before criticizing employees who are unmotivated and who do not participate in campaigns, it is necessary to make some changes and attitudes, both in the communications team and in management. Let's go:

1 – Know how to listen to the demands of other areas;

2- Make it clear that communication belongs to everyone, and not just to one sector;

3- Make a realistic diagnosis of existing media before launching a new campaign and proposing updates;

4- Establish indicators and goals linked to strategic objectives;

5- Evaluate the indicators periodically;

And first of all, have empathy to communicate the way you would like to receive messages about your company!

In addition to these points, we need to pay attention to the way our companies deal with rumors and noise, the dreaded radio corridor. Our immediate impetus is to try to let go! Is this the way? Neither.