What is Click Bait, Link Bait and Engagement Bait?

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Anyone who works with digital marketing knows well that the biggest objective of any strategy is to make the user perform a certain action. To get there, some techniques were developed to get their attention, such as click bait, link bait and engagement bait. You need to be familiar with the topic and have a good repertoire of each situation to be able to reproduce what will work in each strategy adopted. See the definitions of the three concepts in the description below. Clickbait Click bait is a type of content used to serve as a type of click bait. In other words, it is material that can come in text, video or even an image. This material, regardless of the format, is not concerned with the quality or veracity of the information being conveyed. Speak to a Consultant!

Link Bait In Portuguese, the term link bait means “link bait”. It works as an attraction for your website, that feature that draws attention and causes others to link to it. This type of work may or may not be intentional and, in practice, it looks like news that went viral on the internet. This is one of the link dbtodata.com building techniques and, in order not to miss the timing of a “bait”, you must always be aware of news in the segment in which you are inserted. Engagement Bait Engagement bait is a strategy that commonly appears on social media and is often related to content that is considered “fake news”. This type of content aims to generate interactions with the user. In other words, engagement in the form of likes, comments and shares.



Here in Brazil, it is possible to clearly see numerous engagement bait applications during the presidential election period in 2018. A good example of this are the posts on Facebook that ask questions and, to answer, the user must choose between “like” and “loved” in the interactions available on Facebook. When used in the right way, it can be an excellent way to leverage the results obtained by your enterprise. Are you interested in these strategies? To learn more techniques for the online world, continue following the Digital Integration blog.