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First of all, remember that the first impression is important not only in private relationships. It also counts in dealing with the client. To increase the long term value of the customer, take care of the personalization of messages and make the users coming to your online store feel welcome. A good idea is a pop up window informing about the discount on the first purchase for new customers. Simplicity in shopping Create a short shopping path. The fewer steps to take between product selection and checkout, the better. Avoid stretching the purchasing process.

Don't add unnecessary fields asking for information you don't need, customers are usually impatient. Take care of the content It is important to match the content to the target group. Think about who a single customer is , and it will be easier for you to Phone Number List match the content you present in your brand communication. In addition, take care of diversity both in the message and in the form. Choose different communication channels, do not limit yourself to blog articles, use video clips, cooperate with influencers, etc. Loyalty Here, take care of both your regular, loyal customers and new ones.



Direct campaigns to regular customers, prove to them that they are important to you with personalized offers or free samples. With new customers, you can use a loyalty program that will attract and retain a potential customer. Clearly communicate the rewards for participating in the program this will increase the motivation to participate. Build a community By using social media , connect with your audience, thanks to this you will also increase the lifetime value of the customer. What's more, such activities will positively affect customer loyalty.